The Relevance of Photoshop in 2023
Some wise person said that ‘the more you use creativity, the more you have it.’ This means you can never be out of stock with creativity and as humans, all of us have different expressions of artistry within us. Adobe Photoshop has been in use for decades and never got out of fashion. Photoshop in 2023 is still the ‘go-to’ tool for Graphic Designers and digital creators. Let us see how Adobe is adding a dash of color, some positivity, and a whole lot of meaning to our lives today.
As the name suggests ‘Photoshop’ has the word ‘Photo’ in it and thus we can safely assume that it can be used for editing images. Not all of us understand the nitty-gritty of capturing the best shot in a frame. What then can we do once the scene is over and the next destination has arrived? Well, Photoshop comes to our rescue. We can beautify the Photos with the help of this magical tool and even crop unwanted backgrounds. Add some finishing touches to your picture by using the light correction feature or change the background entirely, with your knowledge of Photoshop. If you wish to add a different layer to the picture, it is possible to do so and adjust the opacity of it, to enhance the aesthetic appeal.
Website designers depend heavily on Photoshop to get the layout or design elements of the website pages ready before the content and coding bit are integrated. In order to make a difference and ‘stand out’ in the market, the brand’s most important ‘digital asset’ its website, must look smart, be eye-catching, and convey the message to the audience without them getting bored. Using Photoshop, the designer can design buttons, add elements, choose vibrant colors, and add relevant backgrounds, to web pages.
Promotional marketing materials are the most important give-outs at exhibitions that audiences carry home with them. If you visited the grand Dubai Expo 2020, you would witness various branding strategies and marketing collaterals used by companies to attract visitors to their booths to boost sales. Brochures, flyers, standees, coffee-table booklets, magazines, product catalogs, and business cards, are only a few printed materials that are curated by designers to promote their organization’s services/products. Behind every pretty-looking marketing flyer is the hard work of a Graphic Designer. Even the stall branding that we see on vinyl booths is first designed in Photoshop and digitally printed to decorate the stalls. Several versions of the artwork must have been produced until the final masterpiece got approved by the management. Thanks to Photoshop, all behind-the-scene ideas can finally fructify.
Social Media Campaigns
Social media is the current obsession and if you’re not moving with the trend, consider your company to be obsolete and incompetent. There is so much competition in the market and no matter whether you’re a start-up or an established firm in the Middle East (UAE) since 1990, you are required to make an impact on social media and let your presence be felt. Social Media campaigns are paid and also organic, with the motive to showcase ‘out-of-the-box’ proposals for launching a new product, sales promotions, or announcing festive discounts. Facebook & Instagram posts and stories carry the most important visual branding instruments and this tiny 1:1 box should be designed meticulously to grab eyeballs and followers alike. Photoshop is the appropriate software to conceptualize and execute media (posts and videos) to roll out various SoMe campaigns.
As mentioned above, Photoshop is still the ‘king’ of software for designers and illustrators, though numerous other online and offline design-based platforms have been launched in the market. Photoshop is simply versatile and offers great flexibility to enhance your design language and can be used across marketing agencies, by freelancers, animation experts, and even interior designers.
Gen-Z students from K-12 schools in GCC regions and other parts of the world, are expected to learn the basics of Photoshop and are even graded for their design projects. TechnoKids is an excellent project-based platform that offers technology projects to kids in Grades 1 to 12. Through fun lesson plans, children get to learn Photoshop by illustrating stories on the TechnoPhotoshop module. At the end of the session, students are rewarded with a Certificate to testify Photoshop skills, which can be added to their future job application resumes.