Radio is a multifaceted platform that is not only cost-effective but also has tremendous reach. There are far more radio listeners than TV spectators or even readers who rely on the newspaper for their information. Radio caters to mass target audiences, and people tune in to their favorite radio channel for various reasons. Some enjoy getting their daily dose of entertainment through radio, while others source their global news through radio platforms.
The current decade that we live in, is driven by content. Every brand’s marketing strategy revolves around curating meaningful content and creatively presenting it to the audience. Radio is an excellent platform to covey the brand’s message via jingles, radio Ads, and sponsorship of FM shows. Therefore, the need of the hour is preparing ‘youth’ to face the radio and teaching them ways to generate unique content, by expressing creativity.
What is School Radio?
A School Radio platform gives students an opportunity to voice their opinions, share their creativity, and build confidence by actively being involved in the production, coordination, and execution phase. Right in elementary school, children get a chance to interact with people, research the net, learn how to broadcast information, and host a radio show. School Radio is a part of the Broadcast Radio group, which boasts 18 years’ experience in supplying the radio industry with software, hardware, and technical support. They have made a mark in 430+ schools by installing handy broadcasting devices, for the benefit of students, which makes them UK’s largest provider of radio technology to the education sector. Their affordable range of fixed radio studios are suitable for all sizes and budgets. Some international schools that have their set-up in Dubai and other regions of the Middle East, readily adopt the School Radio tool to encourage children to launch their own radio station.
Pre-Production Stages for a Radio Show
While deciding on starting a radio show, there are some preparations and planning to be done;
Deciding the theme of the Show
When you are on-air for a school radio show, there are going to be thousands of fellow students hearing you. Therefore, it is wise to choose a topic that is dear to you, so that you can passionately talk about it. However, the topic mustn’t be vague, such that there are no listeners interested in hearing you out. Some of the trending themes you could consider are; the latest movie premier launches, talks on current affairs, discussing festive celebrations, and even talking about health & lifestyle. Whatever it is, make it worthy of listening.
Content is the King indeed! If you are going to be on-air for 1 hour, what is it that you are going to talk about? Do thorough research in advance and prepare notes, so that you wouldn’t fumble during the ‘live’ radio session. Practice your speech in front of a mirror, and if you are going to be having a guest speaker, prepare a proper introduction to introduce the personality & their achievements in brief. Another tip is to start the show with a ‘bang’ so that in the first 5 minutes your listeners are glued and look forward to hearing more from you, instead of changing the station. Take care of the sentiments of the listeners, and avoid talking about harsh topics that might create controversies later. Example: Don’t bring up anti-Islam news on your show, while broadcasting your show to students in UAE.
Plan Your Music
Basis your target audience’s taste in music, decide what genre would you be playing on your show. Is it going to be retro, hip-hop, rock, or jazz? You also need to know the names of the singers and the album, to introduce the song, before it is played. Also, don’t forget to time the songs. What is the duration of each song – as all songs need to be played within the allocated time frame, without exceeding the time limit of your show.
Test the Equipment
Pre-production is incomplete without proper radio equipment and testing if it works fine. Do a quick run-through of the program a few days prior and make sure the microphones are loud and clear, the headphones are in place, and the mixer console is placed at an arm’s distance to reach it in time & tune-in some music without wasting any. Once your pre-production agenda is sorted; that is; once you have taken care of time, location, equipment, and people or guests, then just let loose and enjoy your moment of stardom. Feel free to use storytelling to amplify the message. Let your creativity flow and most importantly, be confident.