Video content is taking over the internet and social media by storm. An average consumer watches around 5 hours of video content on YouTube & other social media platforms per day and that’s quite a lot of time & dedication one invests each day.

What are video advertisements?

Video content is easy to consume and has a better recall, as it combines audio-visuals and graphic content which drives the precise information across in less than 13 minutes of watch time. Marketers keep aside a sufficient chunk of their advertising expenses for promoting video Ad content to targeted viewers.

Here are a few tips to make Videos appealing

#1 Personalize Messages

For a brand to stand out and attract attention, personalization offers far more scope as it creates a unique experience that consumers may have not received from any other source. Stats suggest that 90% of users are more likely to purchase products that resonate with their tastes and likings while seeking positive advantages that they are looking for from products or services. Personalization offers the opportunity to initiate a great conversation, establish deeper connections, increase brand credibility not only in GCC but all across the globe, and earn trust too.

#2 Keep It Short

Short and high-impact are the two important tips that you need to keep in mind. Best Ads are those that present creativity and take the audiences by surprise, within 15 seconds to a max of up to 2 minutes. This data is backed by research and survey results are in favor of content being 30 seconds or lower, so if you are thinking otherwise, we advise not to waste time, energy, money & resources on asking your video editor to add too many details and lengthy messages, which no one would be interested in reading anyways.

#3 Master the Art of Storytelling

Direct selling a product like a sales pitch via an advt. is not a good idea. People want to be entertained and at the same time be touched by stories that resonate with their lives. It depends on what your product is, but some messages that really touch people’s hearts are about stories that depict; a win after a failure, developing bonds with real friends & family in this fast-paced age of digitalization, and those that break stereotypes & go beyond societal stigmas. On the other hand, starting a wacky trend & adding some upbeat tunes to the Ad, also works just fine. Be imaginative, think out-of-the-box, and make the video as fun as possible.

#4 Include a Call-to-action

Now that your audiences have seen and appreciated your Ad, what next? A call to action feature is included at the end of the video so that one can take the action of clicking on a link and visiting the product landing page or service offering website. If you’re running a special offer, then instead of going through the long process of visiting the site and then navigating to the sales page, you can get people to directly reach the link.

TechnoCommerial by TechnoKids

To make your kids Media Savvy from an early age, the TechnoKids program presents to you the TechnoCommercial course. It is readily available for students in Dubai and other regions of the Middle East, and its salient features are as follows;

• Be a pro at media analysis by doing some research about current trends and imagining how best students would like to incorporate the same in their projects.
• Participants get an opportunity to use video equipment tools and blender to learn & cultivate their editing and video marketing skills.
• Alongside mastering the art of creating meaningful commercials, children develop critical thinking skills, and problem-solving abilities, which are very much part & parcel of today’s STEM curriculum, practiced across schools in UAE.
• While working with other co-creators in class, children brush up on their communication skills and learn to work in teams.
• A reel story is taught in a proper manner as it would be done in real life. This includes stages such as; identifying the target group, adding video effects, music & transition slides, doing an actual recording with a camera, creating a storyboard, including voice-overs, and finally going live!

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Spending time on social media browsing through content has turned one’s hobby into an addiction for children. Ready access to fast WiFi connectivity and digital devices like tabs, laptops, and mobile phones, has affected the student’s attention span and reduced their physical activity, thus impacting overall development. Let us through this Blog understand the perils of excessive screen time on children so that parents & educators become vigilant about restricting its usage. 

Emotional Disturbance 

Children who are hooked to their PCs for more than 2 hours a day, are unable to process their emotions and even become irritable easily. An aggressive child may lose the ability to make proper judgments and fail to be empathetic towards each other. 

Social Isolation 

According to research by the American Journal of Preventive Medicine, higher usage of social media makes children three times more susceptible to social isolation. The sense of loneliness increases and there are higher chances of depression and anxiety. By the age of 4, a child should have many friends and spend time bonding with them. However, the sad truth is most preschoolers are homebound and geared to video games and unwanted play apps. 

Strain on Eyes and Restricted Physical Development  

It is no surprise that staring at the screen affects the eyes due to excessive strain and may cause problems with vision. To develop muscles, children need physical activity for at least an hour each day, if otherwise, one may suffer from obesity and develop all kinds of aches and pains at an early age. Kids who spend time outdoors are more agile, smarter & happier. The added advantage of exposure to Vitamin D improves bone health and uplifts the mood. 

Disturbed Sleep Patterns 

The increased use of digital devices in schools (especially across institutes in Dubai in the Middle East) and at homes causes increased alertness and doesn’t allow the body to be in a state of rest. This hyperactivity, especially streaming videos late through the night causes restlessness and leads to difficulty in sleeping. They say the blue light that is emitted from devices has a great negative impact by reducing melatonin (which is a hormone needed to have a good night’s sleep), thus causing insomnia. 

Low Self-Esteem 

Children need sufficient time to discover the world around them and also find a safe zone for themselves to discover their self-worth. Developing one’s own confidence, creativity, & passions, is beneficial in the long run and it is best if done early-on in life. Regretting spending golden years of one’s life just scrolling through your devices is such a regrettable decision, which will do no good in the future. 

Here are some tips to practice which will resolve these issues; 

1. Set a fixed time slot for children to spend time on their tabs 
2. Gift them educational toys that do not involve the usage of a screen. One such example is the Matatalab set that focuses on hands-on coding to encourage STEAM learning and important concepts like coding, without the usage of a screen. The MatataBot model is designed simplistically and combines blocks & a control board, to entertain children in a play-way manner. This kit is available across GCC and other regions of the UAE. 
3. Practice what you preach! As an adult set an example by putting your phones away in the cupboard when not in use, and set rules that state, no devices on the dinner table, and also, no screen time post 8 pm. 
4. Use parental control settings and restrict the content that is not meant for kids. This will give you the assurance of cyber safety. 
5. Enroll your little ones in hobby classes like; football, chess, dancing, skating, etc. to utilize their time positively, without the need for a screen.

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Is it a bird? Is it a plane? Oh, it’s a drone! Drones are the coolest delivery technology that’s more like a vehicle that moves from place A to place B, carrying objects around. Jeff Bezos, ex-CEO of Amazon took everyone by surprise when he used drones to carry products bought on his e-commerce website to customers, way back in 2013. Logistically, it makes perfect sense to get your parcel delivered to your homes in under 30 minutes, by avoiding all traffic that could possibly delay the process. An excellent last-mile delivery option indeed! But is this a sustainable option? Read the Blog to find out more. 

Reaching Remote Areas 

In rural parts of small towns & villages, where road access is a problem, drones are an absolute necessity. They can deliver products of up to 5 lb (2.27 kg) of weight to farmers and workers who are far from cities.

Hovering Cellphone Towers  

Drones can reach places where it isn’t feasible to install a cellphone tower. Essentially, you can call these ‘flying cellphone towers’ where a 4G router is attached to the body of the drone and provides connectivity to hundreds of internet users over 20-30 miles.

Environmentally Friendly 

According to statistics, a single vehicle emits about 4.6 metric tons of carbon dioxide per year. We definitely need to find a way to reduce road traffic to be able to save the environment for good. Logistics firms are looking for solutions to reduce their carbon footprint, so what better method than switching to drones? In reference to an article published on www.nature.com, drones consumed up to 94% less energy per parcel than jumbo diesel trucks did. The ultimate conclusion is reduced energy consumption per delivery in lesser time.

Capturing Aerial Images 

Impressive pictures get more social media views and get users excited about the display. The Real Estate sector has been using drones in a big manner to show off their property from different angles. Prospective buyers get a better view of the property and the chances of a sale are higher. Also, since drones can fly over areas where a photographer can’t reach, great landscape images & videos can be captured in 360-degree view in full HD quality. From the sand dunes in the Middle East to the remote Islands of Iceland, a drone can capture it all. 

Robotify’s Module on Delivery Drones 

Robotify is a platform widely used by education institutes in Dubai & other GCC regions, and other developed regions of the world, to promote coding and encourage STEAM learning in classrooms. This virtual platform currently offers 100 hours of robotics and programming courses to budding tech enthusiasts in a game-like manner. 

Take-away learning points for students, apart from trying their hands-on coding a delivery drone virtually: 

What is UAS? 

The abbreviation UAS stands for an Unnamed Aircraft System that can be maneuvered or controlled remotely from the ground. Such drones have also been used for tricky rescue operations to locate missing persons or objects and provide aid during disaster relief work. In fact, regions like the UAE are investing heavily in drones and smart weapons to stay ahead of other nations. 

What are Drone Sensors?  

Drones also have autonomous functionality, where it doesn’t require a person to navigate them from the ground. Drones make use of air pressure sensors to stabilize their flight and hover safely without any chance of accidents. 

What is UAV? 

UAV means an Unmanned Aerial Vehicle, and it operates using AI (Artificial Intelligence). These drones fly autonomously via an onboard autopilot computer powered by pre-programmed sensors. The drone is able to independently take off, land, and do its job with precision. 

Explain a UTM Project. 

NASA (National Aeronautics and Space Administration) initiated & manages the UTM (Unmanned Aircraft System Traffic Management) project to manage air traffic to make drone journeys safer and prevent any mishaps. 

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Squirrel’s New Year’s Resolution Pat Miller (Author) Kathi Ember (illustrator)

A New Year is like a new chance, a perfect opportunity to assess what’s gone by and how you can improve or get things right. Resolutions bring hope that the next year 2023 is going to be better than the previous one if the right efforts are made. Encourage your young ones to make a to-do list by setting some goals for themselves (for example: reduce TV time, involve them in charity work, be more hardworking, help mom in the kitchen, make new friends & be kind). If you think this is a good reason to start journaling goals, try reading ‘Squirrel’s New Year’s Resolution’ to your kids. This book starts by explaining to kids why resolutions are made in the first place. And what it signifies? The cute mascot squirrel visits the forest and encourages her friends to pen down their New Year Resolutions, while she does the same for herself.

New Year’s Day (Celebrations in My World) Lynn Peppas (Author)

Ever wondered how New Year’s Eve is celebrated across different cultures around the world? Apart from the English calendar New Year, different religions have their own auspicious New Year days following the customs and traditions of their ancestors. For example; Chinese people celebrate Lunar New Year which is an annual 15-day festival and is conducted anytime between January 21 – February 20. This year the Chinese New Year falls on 22nd January 2023 and according to the zodiac sign, 2023 will be the year of the Rabbit. That’s indeed very interesting to know! It is through this book that children will be exposed to global celebrations that signify New Year’s Day and have a good time imagining fireworks atop the Burj Khalifa in Dubai (as it is an annual trend) and the grand ‘New Year’ parade in London which takes place on 1st January every year. The Reading Eggs Library (which is available in GCC and other regions of the Middle East) has an array of interesting books for kids. The platform is designed in a manner that motivates students to read and expand their knowledge on various topics.

The Night Before New Year’s Natasha Wing (Author), Amy Wummer (Illustrator)

All good children go to bed by 9 pm, but an exception is made on New Year’s Eve. Of course, it’s great fun to wish each other as the clock strikes 12 am before dozing off into 2023. The evening must be planned well to keep the family awake and throbbing with games, food, festoons, songs, and dance. But will our sleepy children make it until 12 am? Why don’t you read the book to find out for yourself?

Shanté Keys and the New Year’s Peas Gail Piernas-Davenport (Author), Marion Eldridge (Illustrator)

Bright and vibrant are adjectives that describe this book the best. We are sure the verses of the story will get your mouth watering as Shanté keys and her dear granny set out to prepare New Year’s dinner. The table is ready to be laid with warm and soul-touching foods such as baked ham, cornbread, and chitlins, but wait, something seems incomplete! What about the black-eyed peas? A New Year meal seems incomplete without a pot of black-eyed peas and it is considered to be bad luck! Shanté knocks from door to door to borrow some peas from her neighbors, and while she is on her sojourn, she also receives some traditional food items from them. Will Shanté’s good luck dinner be successful? Read through to find out. What’s your favorite traditional go-to New Year’s dinner if you are a resident of the UAE?

Happy New Year: A New Year’s Day Picture Book for Kids celebrating the importance of a brand New Year Dee Smith (Author)

The New Year is about joy and celebration! It reminds us of all the things that we’ve been grateful for in the past year and lights a burning spark to what we can look forward to! From a child’s perspective, all they wish for is ‘new opportunities to learn and grow’, ‘new friends’, ‘new memories’ and the list goes on. Take a moment to ask your little one what he or she expects from the New Year! Cozy up with your pre-schooler and read aloud to enjoy some precious time with your kiddo by reading this book as a bedtime story. Bonus points for guessing the places around New York captured through the book.

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